Our Team: Meet The BrandHound Pack
Lark Schumacher Coryell: Founder and Chief Customer Officer
Lark has extensive experience developing brands and brand identities. As Strategic Design Manager for Intel, she led teams of design specialists, program managers, and brand research and design agencies responsible for defining, creating, launching and Intel’s new corporate brand logo launch from the “dropped e” to the “swoosh” logo worldwide. She also led logo and asset development for multiple Intel processor brands to ensure quality and consistency though worldwide multimedia outlets. Additionally, she has partnered on brand management and development with Trinity Brand Group, Williams-Sonoma, The North Face, the Walt Disney Company, and DogTrekker.com.
Roger Coryell: Managing Partner, Digital Marketer, Digital Media Buyer and Project Manager
Roger has a hands-on background in destination marketing, online publishing, social media and advertising. In his 23-year digital marketing career, he has built profitable local digital initiatives for several major media companies including the Walt Disney Company. His 2015 re-launch of Visit Tri-Valley.com and VisitMendocino.com delivered impressive growth in both traffic and engagement. As Director of Digital Marketing for Visit Napa Valley, Roger increased web traffic by over 500 percent in one year, doubled newsletter subscribers, and grew Facebook likes and engagement dramatically. Roger and other members of our Brandhound team have worked together to win several HSMAI Adrian-awards and CTTC awards for excellence in travel industry advertising and marketing. Roger is a volunteer for West County Community Services in Sonoma County, as well as volunteer Station Manager of KGGV community radio in Guerneville, and a Sonoma County Certified Tourism Ambassador.
Dave Kendrick, Senior Media Director and Destination Marketing Consultant
Dave is a veteran broadcast and digital media executive with deep roots in destination marketing, including several Adrian-award-winning campaigns for Northern California destinations. Dave is also co-founder of the popular dog-tourism website and newsletter DogTrekker, and a current board member of CalTravel (California Travel Association).
Mary Eisenhart, Editor
Mary has worked extensively as a writer and editor for varied print and online projects, from music, art and technology journalism to Web content for media, commercial and nonprofit clients. She has a knack for relevant, SEO optimized copy. Mary has been part of award-winning teams at MicroTimes, California’s Computer Magazine, and KOIT.com; she is currently a regular contributor to the San Francisco Chronicle’s 96 Hours entertainment section and a contributing editor to the new dog-travel site DogTrekker.com. She appreciates synergy and the opportunity to get unruly copy moving in the right direction.
Rowdy S. Schumacher, Executive Coach
With over 70 dog-years of experience as a canine marketer, Rowdy has a keen understanding of human psychology, and a seasoned eye for a good opportunity. He was born with an instinctive ability to see where the herd is moving, and get out in front of the pack, providing guidance and direction. Rowdy spends his every waking hour, and a not inconsiderable amount of napping hours, doggedly sniffing out the best ways to take your business to the head of the pack and make you top dog in your field.